The simple fact of the matter is that there really is no way to quickly and easily generate traffic without spending money, but there are ways to enhance your cost-per-click efforts to maximize return on investment and drive lots of traffic to your site. Here are five simple, easy-to-implement hacks that can help get you there.
1. Keep your content fresh.
Site traffic isn't about getting one visitor to your site one time. It's about constantly engaging people and getting them to click through again and again with a specific purpose. That purpose almost always involves providing content that people want to see.
Here's the thing, though: if they've seen it before, they aren't going to click to see it again just because you put another ad or email in front of them. Always have something new to say even if the objective is to sell the same product or service over and over again.
2. Email is still king.
If you've been growing a healthy email list all along you can leverage it as a powerful advertising platform. This falls in lock step with my previous point: whenever you have something new on your site, broadcast it to your list and do it in a way that piques curiosity. That curiosity will translate into clicks and some of those clicks will lead to conversions.
3. Leverage the power of engagement.
Did you know that you can sometimes get further on social media just by being present and actively participate in conversation than you can with paid ads? If people see your brand engaging on Facebook or Twitter, they will want to know more about it. That leads to follows, likes, and page views that you can now leverage for free social media advertising.
Important tip on that front, though: your posts need to be about conversation than conversion. People who engage with you because they like your social presence won't respond well if turn around and go into a sales pitch.
4. Always stay on top of your SEO.
Search engine optimization is still a thing but it is a long-term, back end solution. Make sure that your site is fully optimized and that it stays that way. As you build your audience, your SEO rankings will improve.
5. Spend some money on CPC.
This is where you pick up the slack left by your efforts to generate free advertising online. Don't just sign up for any old advertising platform, though. Find one that fits well and is unobtrusive with your niche. If you're doing content marketing, you might want to go with Taboola or Content.ad. If you're selling physical products, Google Adwords might be your play, and so on.
Using these five elements together is a formula for success that is sure to increase both your traffic and conversions long-term.