We hear the term SEO quite a lot in Internet marketing but don't often think about it much beyond a few key points. To be honest, when you say “search engine optimization” to many what they hear is “select some good keywords” and little else.
The fact of the matter is that SEO is bigger than just keywords. It encompasses every aspect of your site and your entire site must be fully optimized. Here are 5 tips you can use to get it there.
1. Create a Good Header Section and Title Description
Always be sure that your page Meta Tags are presented in proper order: Page title, description, and keywords. Search engines use the information placed inside those tags to display your title and description in page results.
Be certain that the most important keywords are positioned well. They need to appear within the first 70 characters of the page title and within the first 160 characters of the page description. This will ensure they don't get cut off. Title tags that are around 9 words long are optimal.
2. Organize Your Page Headings
Your page HTML should be edited to contain the appropriate tags. The first heading should be <h1> and should be followed sequentially (<h2>, <h3>, etc.). These tags function as a sort of Table of Contents for your page and keeping the contents organized is good SEO practice.
3. Watch Your Word Count
Never post site articles that are fewer than 250 words long. There are different schools of thought on content length but there are two basic rules to follow, depending on your objectives.
The first rule says to keep your word counts between 250 and 450 to allow for optimal keyword content. While this is easier from a content generation standpoint, it isn't the most effective method. At that rate, your copy will almost always feel “seeded.” Keywords are always more conspicuous in shorter articles.
This leads to the second rule which involves long-form content. Google in particular tends to rank sites better when they offer long-form content because longer, well-written articles position your site as an authority in its niche, even if you don't keep up with a 1.5% keyword density.
4. Use Text Tags Wherever You Can
The look of your site does help increase SEO but the search engines need to find your content before they can analyze the visuals. For this reason, even if you have great images, you should have alt text descriptions that add to the relevance of the site content. Captions for your images work just as well.
5. Keep Your Content Fresh and Market It
There is no better way to have consistently good SEO than to keep new, relevant content flowing on your site all the time. Follow that up by leveraging the power of social media advertising and marketing through other channels that offer free advertising online and your rankings will most assuredly improve.
Now, there are lots of more technical solutions for improving SEO but these five are easy to monitor and tweak. If you find your analytics are still lacking after making some adjustments, it might be time to consult with the pros and see where else on your site changes might be necessary.