So what the heck is a press release anyway? A press release is generally a written communication that announces something newsworthy about your company, product or alerts media about a newsworthy event. While primarily written, press releases can be distributed in audio or video formats as well.
Small businesses use press releases to inform the masses about a new product or service or to inform the public about a new development to their product or service.
In addition to informing the media about new products or services, press releases can be used to help shape public opinion or to broaden company awareness. When growing an online business, press releases can give you a competitive edge in getting your name out to the public.
Here are 4 ways press releases can help you grow your small business or organization:
1. Reach your target audience
Successful marketing is all about reaching your target audience, and that is exactly what well-designed press releases do. By contrast, traditional advertisement distribution will probably not reach Facebook users. By distributing a press release, there are more opportunities to make sure it does reach that massive pool of online readers.
2. Press releases can bring more traffic to your website
SEO friendly press releases aid in bringing increased traffic to your website. Here is an example: If your business targets gift baskets, a press release that incorporates that word will be picked up by search engines such as Google much sooner, allowing for more people to actually read your press release about your newest gift basket assortment.
3. Build your brand
One of the core principles of business success is building your brand. Press releases help build brand recognition. As your business continues to release new products or services the more valuable your press releases become. Submitting press releases gets your name out to different media outlets and customers, continually reminding them of your company.
This is far more effective than a traditional grand opening, which provides just one opportunity to announce your new product line or service. Press releases provide a valuable opportunity to introduce your new business to the masses as well as notifying the public about expansion, special offers, etc. This type of exposure will build your brand identity like few other options.
4. Harness the power of social media
Utilizing SEO and SMO (social media optimization) friendly press releases, you can fully leverage the power of social media hubs like Facebook, Twitter, Pinterest, and LinkedIn. Conventional press releases aren’t distributed to users of Facebook and Google. With millions and millions of people on social networks, it’s critical that your press releases utilize SEO and SMO strategies.